Establishing your Personal Brand: Steps for Building a Successful Web Presence

Facilitated by: Kimberley R. Barker, MLIS, Librarian for Digital Life, Claude Moore Health Sciences Library

Description/Learning Outcomes: Join Kimberley to learn about the basics of brand-building, and about how these simple steps can lead to a solid web presence that benefits you professionally and personally. By the end of this learning opportunity, participants will be able to define “personal branding;” list best practices for establishing their brand; explain strategies for effectively communicating their brand; describe ways to protect your digital assets; and become familiar with the idea of reputation management. (1 CME credit)

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